Gamers Outreach Redesign
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Gamers Outreach as a non-profit organization dedicated to providing gaming experiences to children in hospitals.
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Emphasizing their commitment to improving the lives of hospitalized children through gaming.
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Website is designed with users in mind, ensuring a user-friendly experience for donors, charity streamers, and hospital partners.
Project Overview
This project was centered around redesigning the Gamers Outreach website in order to make it more usable for potential fundraising partners, with a primary focus on those within the esports entertainment industry. By granting streamers access to Gamers Outreach’s charity streaming information, more streamers would be able to raise funds for the organization using our redesign.
My Role
UX/UI Designer
Team
Chris Chow, Alyssa Topete, Kayla Truong, Emily McCluhan, Bhargavi Marathe
Tools
Canva, Figma, G Suite (Google Docs, Google Slides), Miro, UsabilityHub, Zoom
Project Goal
Why we start?
The Gamers Outreach Redesign project was initiated to address critical issues within the gaming community.
Our mission was to optimize the donation process, inspire more charity streams, increase donation amounts, and build
trust among the gaming community. Through user interviews, extensive research, and a rigorous testing process, we sought to create an optimal solution that would revolutionize gaming philanthropy.
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Problem
We needed to enhance the Gamers Outreach website in order to optimize the donation process, encourage more charity streams, increase donation amounts, and foster positive reviews from, and thus build the trust of, the gaming community.
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Solution
We conducted user interviews, secondary research, put our findings in a prioritization matrix, and used this to begin iterating on, and testing on, potentially solutions until we arrived at an optimal resolution solution.
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User Research
Initial user research was needed in order to devise the most optimal solution for this problem, and our team utilized both primary and secondary means of conducting research. We wrote three interview scripts; for streamers, donors, and hospital representatives, and got to work recruiting and interviewing those who met each demographic. We supplemented with secondary research when we could not find enough and were not able to get in contact with Gamers Outreach representatives.
Qualitative & Quantitative Research
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10 Survey Responses.
- Research paperwork “Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention”
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66% expressed a desire for the website to include a streamlined donation process feature.
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66% expressed a desire for the website to include a streamlined donation process feature.
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66% expressed a desire for the website to include a streamlined donation process feature.
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Approximately one-third (33.3%) of the respondents expressed that they found the current website's navigation structure to be complex.
User Persona
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User Journey Map
User Flow
Sketches
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High Fidelity Wireframes
There may be no better way to communicate what we do than through images. As you browse our site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch.
